Product Listing Ads Appearing On Bing

Microsoft has been fast-following Google AdWords with new features in adCenter recently, so it’s not a huge surprise that some have spotted what look like Product Listing Ads (PLAs) in Bing Results. “AdCenter is currently working on several ad product initiatives. Each initiative is at a different stage development and rollout stage,” a Microsoft spokesperson gave a statement. “The ad treatment referenced in RKG’s blog post is from a prototype experimentation that aims to collect initial engagement data on ads with detailed product information.” While Microsoft wouldn’t give us creative specs for the unit, it appears to be a small, square image that accompanies the headline, landing page URL and text in the ad. As of yet, there’s no product name.