Friday, October 11, 2013

Search Companion Marketing: (SCM)

Search Companion Marketing:
  • Search Companion Ads is the ideal Display “gateway” product for Search focused advertisers who haven’t yet tried advertising on Google Display Network. It will be a great way of introducing customers to GDN while at the same time not compromising on ROI when compared with their Search campaigns.
  • Search companion marketing shows your ads to users who search with one of your keywords, but serves the add when a user lands on a page that's a part of the Google Display Network. 
  • Low traffic is common on this platform because SCM targeting relies on users to land on a site serving a GDN ad directly after a search is made. That said, this makes it a cost effective platform that's great for driving incremental conversions, since every click is highly relevant...
Since it is in beta, this is something Google Support team (a Specialist rep:) will launch for you, with your authorization....

Regards,
Raheel

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