Search Companion Marketing: (SCM)

Search Companion Marketing:

• Search Companion Ads is the ideal Display “gateway” product for Search focused advertisers who haven’t yet tried advertising on Google Display Network. It will be a great way of introducing customers to GDN while at the same time not compromising on ROI when compared with their Search campaigns.
• Search companion marketing shows your ads to users who search with one of your keywords, but serves the add when a user lands on a page that's a part of the Google Display Network. 
• Low traffic is common on this platform because SCM targeting relies on users to land on a site serving a GDN ad directly after a search is made. That said, this makes it a cost effective platform that's great for driving incremental conversions, since every click is highly relevant...

Since it is in beta, this is something Google Support team (a Specialist rep:) will launch for you, with your authorization....

Regards,

Raheel

Google Page Rank Updates - October 2013

Hello All,

After a long waiting of PR updates there is still no changes in Google Tool bar PR yet! BUT there is a new / Enhance page updates which is connected with the Google Advertising Channel (yes AdWords) and indexing / ranking can be done under Advertising Channel (especially a new campaign type is doing this job).

Google PRis ‘donated’ to other pages & is shared by the number of outbound links on the pages. In theory, you may get more Google PR benefits from a Google PR3 page with only two outbound links than a Google Page Rank 5 page with hundreds of outbound links. As I have said I’ve also experienced sites go from anywhere from PR 0 to PR 7 in one update although in 2013 it’s hard to manipulate PR.

Last update was 4th of Feb 2013.

Best Contextual Networks - 2013

*** Contextual Networks *** 

• Google Adsense: http://accounts.google.com
• Valueclick: http://www.valueclick.com/
• Kontera: http://www.kontera.com/
• Pulse360: http://www.pulse360.com/
• Chikita: http://chitika.com/
• Clicksor: http://www.clicksor.com/
• Contextweb: http://www.contextweb.com
• Bidvertiser: http://www.bidvertiser.com/
• RevenuePilot: http://www.revenuepilot.com/    

Raheel Aquil
Search Engines Ads Placement Expert
Internet Marketing & Advertising

Product Listing Ads Appearing On Bing

Microsoft has been fast-following Google AdWords with new features in adCenter recently, so it’s not a huge surprise that some have spotted what look like Product Listing Ads (PLAs) in Bing Results. “AdCenter is currently working on several ad product initiatives. Each initiative is at a different stage development and rollout stage,” a Microsoft spokesperson gave a statement. “The ad treatment referenced in RKG’s blog post is from a prototype experimentation that aims to collect initial engagement data on ads with detailed product information.” While Microsoft wouldn’t give us creative specs for the unit, it appears to be a small, square image that accompanies the headline, landing page URL and text in the ad. As of yet, there’s no product name.

Announcing AdWords campaign limits increase

Last year google Adwords support increased the limits for all advertisers to 500 campaigns and 3 million keywords per AdWords account in response to feedback from many of our advertisers, we are pleased to announce yet another AdWords campaign limit increase.

It is now possible to have 10,000 campaigns (includes active and paused campaigns) per account. With this change, it is now possible to easily manage and monitor more campaigns in a single place.

AdWords Editor, the AdWords API, and all other AdWords services are compatible with the new limits.

A full list of all account limits, including creative and ad extension limits, is available in the AdWords Help Center.

Why use CPA Bidding?

 Anyone interested in achieving a ROI (return on investment) while using AdWords should at least look into testing CPA bidding once at some point. The opportunity to use an automated system which can consider a multitude of calculations every time a search relevant to your business is made, is a valuable one, especially when the system has the ability to make the best decision for your business. These calculations are based upon a variety of factors such as an ad’s conversion history, the keyword’s broad match query, the user’s location and the conversion rates of Google’s Search Network and partner sites on the Display Network. These factors can be taken into consideration manually to a certain extent but could never be performed as fast and often as the CPA bidding is able to. The manual approach would also mean downloading stat reports, analyzing keyword and ad performance, reviewing locations and time activity, etc; all this takes a considerable amount of time which is valuable within any business. The CPA bidding option addresses this issue and allows you to have a more automated approach to management.

When this feature was first released I decided to test it out on one of my client’s campaigns. The results were fairly instantaneous and resulted in a reduction in cost per conversion with an increased total number of conversions. Even now I will occasionally test CPA bidding with different client accounts to compare the performance against running the campaigns manually, generally the CPA bidding will match the performance at the very least but it is not unusual for it to perform even better.

Ad rotation settingsLast month Google announced the Ads Rotation changing and how creative rotation works in AdWords. Specifically, when Google changed the even rotation setting to rotate evenly for a period of 30 days, after which AdWords would optimize to show your higher performing creatives more frequently.The concerns have focused on (1) the lack of an opt-out for this change and (2) the potential that the 30 day even rotation window might be shorter than your testing window for new ads. With the modified Rotate evenly setting, Google tests indicate that Google will provide you with more valuable traffic in an automated, efficient manner. They have found that, on average, optimized creative rotation results in an increase in click-through rate and an increase in total conversion volume for advertisers. Here’s an example describing the benefit (note: data is intended for illustrative purposes only):Advertisement A has a 3% CTR, while Advertisement B has a 1% CTR. Under the original Rotate evenly setting, the ads would show roughly evenly, resulting in an average CTR of around 2%. Under the new setting, Advertisement A will show more frequently after the even rotation window has passed, bringing the average CTR closer to 3%, or a 50% increase in clicks. The systems will also continue to run Advertisement B for a low fraction of traffic to continue to test how well it performs.Google also optimizing that if they see a large amount of demand for the opt-out over the next few weeks, they will also offer the opt-out in the AdWords interface directly.You can opt-out by filling in your information on this form or by contacting your account representative. Both of these changes will go into effect on June 11, 2012.